When you are putting a property on the market, taking the time to ensure that the home has good curb appeal has two distinct purposes. First and foremost, it often serves as a potential buyer’s first impression of the property. Essentially, if they like what they see on the home’s exterior, they are more likely to walk through the front door, making the home one step closer to receiving an offer.
Furthermore, boosting curb appeal can also impact how much the buyer decides to offer on the home. In fact, a new study from The Journal of Real Estate Finance and Economics found that good curb appeal can raise a property’s value by up to 7%. A home’s first impression is critical; if it looks unattractive or unkempt, people will simply bypass it.
And while it is still called “curb appeal,” these days, the first look often occurs on a computer, tablet, or smartphone screen— making it even more important. If a home’s pictures are of poor quality or images of the front or backyard aren’t available (sometimes a sign of neglect to the home’s maintenance), people will be less likely to want to pursue that property. Quality pictures and strong first impressions are what sell homes.